Mobile App UX Challenge

Mobile App UX Challenge

Garage Sale Experience

Garage Sale Experience

BAZAAR

Overview

Role
UX Designer and UX Researcher

Brief
This was part of a Google UX Challenge conducted by Braven Club

Tools
Figma, Jira, Slack, G-Suite

Outcome
Top 3 UX Challenge Winner over 18+ partcipants

PROBLEM STATEMENT

Preparing your own garage sale is often a daunting task. It is also difficult for potential buyers to discover your merchandise. Create an app concept that makes it easier for sellers to intelligently inventory their goods, and helps bargain hunters find the needle in a haystack.

PROBLEM BREAKDOWN

  1. Buyers find it difficult to find merchandise

  2. Sellers need an easy way to market their garage sale

  3. Create an easy mobile-app solution

USER RESEARCH

USER RESEARCH

I aimed to learn more about my two user groups: buyers and sellers. I conducted a short survey and gathered insights from 20+ participants, which helped me understand their pain points.

I aimed to learn more about my two user groups: buyers and sellers. I conducted a short survey and gathered insights from 20+ participants, which helped me understand their pain points.

SURVEY OBSERVATIONS:

63.2% of the people surveyed are between the ages of 18-25

57.9% have purchased items from a garage sale

68.4% would come to a garage sale on Saturdays and Sundays

31.6% would spend between $5 - $10 during a Garage Sale

63.2% of the people surveyed are between the ages of 18-25

57.9% have purchased items from a garage sale

68.4% would come to a garage sale on Saturdays and Sundays

31.6% would spend between $5 - $10 during a Garage Sale

DIRECT QUOTES

Buyer

"I'm always on the lookout for bargains, but it is hard to know what's available at garage sales"

Seller

"I struggle to attract buyers to my garage sales; I need better visibility for my merchandise"

Buyer

"I'm a frequent garage sale shopper but it is a hassle to discover new sales in my area"

PROPOSED UX GOALS
BASED ON INSIGHTS

PROPOSED UX GOALS
BASED ON INSIGHTS

  • Understand the challenges of preparing for a garage sale from the seller's perspective.

  • Identify pain points in current inventory management practices for garage sale sellers.

  • Explore the difficulties buyers face in discovering relevant merchandise at garage sales.

  • Gather insights on how technology can improve inventory organization and product discovery for garage sales.

  • Understand the challenges of preparing for a garage sale from the seller's perspective.

  • Identify pain points in current inventory management practices for garage sale sellers.

  • Explore the difficulties buyers face in discovering relevant merchandise at garage sales.

  • Gather insights on how technology can improve inventory organization and product discovery for garage sales.

USER PERSONAS

USER PERSONAS

Based on user research, I created a buyer and a seller persona. These helped me to understand my users journey with garage sales and their pain points along the way.

Based on user research, I created a buyer and a seller persona. These helped me to understand my users journey with garage sales and their pain points along the way.

Seller Persona

Seller Persona

Buyer Persona

Buyer Persona

Buyer

I want to browse affordable household items for my toddler, so that I can save time and money.

Seller

I want to list my inventory easily and sell various items, so that I can declutter easily without the hassle of waiting for buyers

USER STORIES

These user personas and stories helped me to identify the improved features that are helpful for the users:

Available Items

Available Items

Timing

Timing

Locations

Locations

Communicate

Communicate

Pictures

Pictures

Map

Map

IDEATION

I started to create sketches, wireframes, userflow diagrams and eventually first UI Screens!

Sketches

Sketches

User Flow

User Flow

Wireframes

Wireframes

PRIMARY DESIGN MOCKUPS

PRIMARY DESIGN MOCKUPS

I developed an initial prototype to test the features. I created over 10+ screens and prototyped the iterations for them from the initial onboarding process to scrolling through a seller profile.

I developed an initial prototype to test the features. I created over 10+ screens and prototyped the iterations for them from the initial onboarding process to scrolling through a seller profile.

VALIDATING DESIGNS

VALIDATING DESIGNS

Conducted a short usability testing with 5 participants to improve the user experience of the intial prototype. The testing results helped me identify issues with navigation, layout clarity, and functionality. I was able to incorporate the feedback in my final designs and present successfully to the judges.

Methodology:
Figma Prototype Link > Zoom Monitoring > Note Observations

Conducted a short usability testing with 5 participants to improve the user experience of the intial prototype. The testing results helped me identify issues with navigation, layout clarity, and functionality. I was able to incorporate the feedback in my final designs and present successfully to the judges.

Methodology:
Figma Prototype Link > Zoom Monitoring > Note Observations

User feedback

User feedback

LESSONS LEARNED

LESSONS LEARNED

Embarking on my first solo challenge, I encountered technical hurdles that demanded resilience and adaptability. Despite setbacks, I seized the opportunity to learn Figma, expanding my design toolkit. Key takeaways include navigating design tools, mastering new tools, and applying Design Thinking principles, all of which fueled my passion for UXUl.

Embarking on my first solo challenge, I encountered technical hurdles that demanded resilience and adaptability. Despite setbacks, I seized the opportunity to learn Figma, expanding my design toolkit. Key takeaways include navigating design tools, mastering new tools, and applying Design Thinking principles, all of which fueled my passion for UXUl.

Prototype Preview

Interested in learning more about this case study?

Message me at dhdhavala@gmail.com

View All Projects

Interested in learning more about this case study?

Message me at dhdhavala@gmail.com

View All Projects

Interested in learning more about this case study?

Message me at dhdhavala@gmail.com

Logitech

AskClass

Bazaar

Expressions of Alamelu

Thesis Project

Confluence

Interested in learning more about this case study?

Message me at dhdhavala@gmail.com

Logitech

AskClass

Bazaar

Expressions of Alamelu

Thesis Project

Confluence